Our Digital Marketing Collaboration with London Dental Specialists
London Dental Specialists in London, UK
We were recommended to Dr. Ope Sodeinde thanks to our knowledge and experience with with dental healthcare professionals before, and our deep S.E.O. expertise and knowledge.
The website was getting oodles of traffic and clicks, however it wasn’t translating into customers and most were low intent informational users.
How We Help With Dental Digital Marketing
Overall Online Presence Development & Management
In order to achieve success with any website, social media account, or anything on the web you need to some how appease the algorithm behind whatever platform you are aiming to achieve success on.
London Dental Specialists did their own research, and were well versed on proper S.E.O. practices coming to us. When we confirmed a lot of their own findings and knowledge, they decided to trust us with their S.E.O. services.
Since starting working with them, we have grown their online presence and increased their incoming leads. With the data we track and analyze, we have seen a great improvement in the quality of website users that we are attracting with Google, bing, ChatGPT and many other platforms on all types of devices.
Their high intent users (which is determined through form submission and other smart events), has increased over 200% in only 3 months! Their medium intent users have also increased 200% and the low intent users has decreased to only 25% of their overall users – which is informational traffic and still very useful with internal linking to appease the PageRank algorithm.
We have created custom and unique content for very niche and specific audiences within all their local areas, and individual service pages for all of their individual services. We are still continuing and improving the site each and every day.
Project Facts
Type
Dental Clinic Websites
Sector
Health & Dental
Services
- Search engine optimization
- Content Creation
- Google Pay Per Click Advertisements
- Graphic Design
- Server Administration
- Custom Feature Design
Launch Date
November 2024
Website Link
The Challenge
With any good website designed for the health sector, it needs to be easy to use with valuable and helpful information to be successful. The information has to be accurate and overall the website should achieve results for generating new patients.
- Website customers were low intent
- Too many pages that were not properly interlinked
- Website structure needed a re-structure, carefully in order not to hurt their current S.E.O. results
- They want to target more areas than just London, UK – since it’s a large are and dental clients search within neighbourhoods, districts, and more
- The usability of the website needed to be improved
The Solution
Our solution for London Dental Specialists was to help them clean up the structure of their website, which involved rebuilding and redirecting thousands of pages from their previous S.E.O. development that multiple companies had done over time.
They weren’t getting the right leads, and a lot of informational clicks. With cleaning a lot of it up and using a lot of it also to our advantage, we were able to increase the high intent quality leads from 3.5% to 10-12% on average and also the medium intent leads increased from 30% to 60% which only left a small percentage of low intent leads, while also increasing the amount of incoming leads for multiple treatments that they provide thanks to our internal systems, a strong website structure, and highly targeted and properly S.E.O. optimized website pages.
- S.E.O. optimized website, with each page designed to cater to their own specific keyword groups within search engine results
- Manually optimized the hosting environment with server environment engineering for to improve the website speed by over 500%
- Google & Facebook marketing for PPC campaigns for immediate results, reassuring them that our method does not drain the budget and we know where to find high intent customers, giving much higher results
- Locational serving pages catering to keywords determined to have the most dental interest, designed to attract customers from other areas
- And much more….
Project Gallery
Websites Designed To Get Results
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Our websites are designed analytically according to your customer and company profiles.
We design them with maximizing your conversion rates in mind, with designs that relate well to your target audience and information architecture that is designed to convert those website visitors into customers.
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Check Out Our Other Projects
Making a decision as big as your business online presence can be daunting and confusing. Please feel welcome to browse our other case studies, or reach out and we will be happy to talk it out with you via phone or email.